When you are looking for a job, it’s not just your resume and the interview that companies look at to determine if you will be a good fit. A growing number of companies check social media and the search engines before they even consider a candidate for a position. This means that your online reputation is more important than ever. Here are some tips on how to make sure that your online profile can help your interview chances instead of hurting them.
Social Media Profiles
One of the biggest topics here is social media profiles. I’m sure you have already heard warnings about what you post on your social profiles. Regularly check what your public profile looks like on Facebook. Remember, this includes pages you have liked which can show up publicly and events you have joined. A potential new employer or recruiter might be able to see these things and you should make sure that your public profile reflects the image you want to portray.
What about Social Media Privacy Settings?
Sure, privacy settings can be set, but how you appear to your friends and connections is just as important as what you might post publicly. Just because you post something privately that is only shared with your friends, does not give you carte blanche to post things that you would not want your boss to see. After all, your friends and connections have more power to connect you with potential jobs than anyone else; you should be leveraging your social media connections as such. If you are always posting unfavourable content, your contacts that are “friends” are still less likely to connect you with professional contacts that they know that might be your next job connection. This goes for all your social media accounts including Instagram, Vine, YouTube, Pinterest, Tumblr, etc.
Set Up Online Profiles
When potential employers or recruiters search your name online what will they find? Besides having a clean and professional social media profiles, you should also have other online profiles set up to highlight yourself in a professional way. LinkedIn is the number one network for job seekers and employers too. You should make sure that your LinkedIn profile is up to date and you should post or share relevant articles daily. Consider enhancing your LinkedIn profile with video and images and make sure that it is filled out completely at 100%. Don’t stop with LinkedIn though; make sure that your Google Plus and Google profile are filled out completely. You can link to your LinkedIn profile and post your resume to Google Plus. This will show up in search results so that when a potential employer or recruiter looks you up online, they see that you are serious about having a professional online image. The next step is to set up your own professional page on About.me or ItsMyURLs that are all free to set up and give you a chance to have a professional looking webpage to add to your resume, links, and networking business cards. Depending on the industry you want to go into, consider setting up your own personal blog on Word Press or Blogger. These tools are also free and can go a long way towards showing your personality, you can write about industry topics that you have an expertise in. This all goes a long way towards building your personal brand and a great online reputation can help you permanently throughout your career.
Author: Richard Larson (Brand Manager) for GoPromotional.com.