As an employer looking to recruit the very best people, you’ll want to get your vacancy posts out to as many viable candidates as you can…but does that mean you should post to more job boards? Does it mean you should pick the most popular ones? Or maybe you should put the role on your company’s website and see how much interest you get.

Many employers don’t place enough emphasis on the outlets used to advertise their vacancies, but this is almost as important as the content of the posting itself.

Crafting a well-written and attractive ad doesn’t count for much if the top candidates don’t even see it. So if you’re struggling to attract quality talent to your job listings, this could be the one vital element you’re overlooking.

The first step when deciding where to place your ad is to become familiar with the options out there. We’ve all heard of the big job boards like Monster but are you familiar with the more specialist ones? Every industry has loads of job boards that are often used by candidates to search more specifically as well as get advice that relates to their particular field.

Remember that the strength of a job board is not just in how many people are registered, but how active those communities are – and some of them are real communities, going beyond simple noticeboards. A small board of active and skilled professionals may well net you better talent than a general job board with millions of registered users who hardly ever sign in.

It’s not an exact science, and this is why at Blue Octopus we place a lot of emphasis on tailoring the sites and job boards we use to the specific vacancy. We’re registered with over 100 job boards and our years of experience have taught us what the best blend is for roles of all kinds – from entry to senior level, in every industry from petrochemical engineering to senior care.

We also make the management of the advert responses really easy as you won’t have hundreds of CV’s being fired to your mailbox or having to login to numerous job boards to check the applications. Here at Blue Octopus we use our purpose-built recruitment technology ‘Octo’ which organises all the candidates applications to one place, we even filter them all in line with the clients specifications for the role.

Oh and we’ll even write your job adverts for you as well, ensuring that we use our experience to write this to the highest standard and fill it with lots of relevant keywords – so that they are focussed on attracting the ideal candidates.

Lastly, it’s always worth throwing your vacancies up on your organisation’s own site or careers microsite and social media accounts. This is a great way of collecting all your vacancies together in one place, and it’s also the approach that gives you the most control over how your listings appear. It’s not the only solution to take though. Unless you’re a very well-known brand, job seekers won’t necessarily come to your site looking specifically for what you have on offer so reaching out in the right places is vital.

If you’d like us to help you work out how you should be reaching candidates, get in touch. We have so much more to tell you about, such as CV searching, passive candidate acquisition and all the other services Blue Octopus has to offer!

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