Facebook is the second largest used website behind Google. It has over 1.2 billion active users per month and still continues to grow. So why wouldn’t you utilise this potential candidate pool and market your recruitment on the social network? You would be missing a massive audience if you were to ignore this. Although Facebook isn’t used directly for recruitment, it can still be an excellent way to attract passive candidates.
As the World continues to become more integrated with technology and the internet becomes even more widely accessible by users through devices like smartphones and tablets, it is fair to say that social networks such as Facebook aren’t going anywhere; they’re here to stay.
Companies are starting to see the importance of having a complete social marketing strategy, especially when every 20 minutes over 1 million links are shared on Facebook alone! So why aren’t you using Facebook for Recruitment?
- Firstly you need to sign up/create an account to use Facebook. If you already have a profile, then great!
- Next you need to ‘Create Page’. This option can be found in the menu at the top right corner, represented by a small machine cog.
- Now you will be taken to the options for what type of page you would like to create. Depending on the size and scope of your recruitment we suggest choosing either ‘Local business or place’ or ‘Company, organisation or institution’.
Once you have your page you’re ready to start interacting with potential candidates. But please remember that social media isn’t a quick fix, it’s a continuous process which requires daily management.
How to interact with potential job seekers:
- Inform Clearly – modern social media users don’t want to scroll through lines of information to find what they want, so be sure to clearly show who you are, what you provide and obvious links to company website, services (i.e. job roles, post a job etc…).
- Visually Stimulate – create an eye-catching and engaging page. Include simple images and try not to have large sections of text or multiple text only based posts.
- Interact – don’t just post jobs; provide current news, topical recruitment advice and talking points and be sure to open up questions to your follower base. You want to build relationships with your users, always make sure to respond to your followers in good time.
- Provide An Incentive – keep people interested by posting about up and coming events or special occasions. Maybe start a competition or have a give a gift away?
- Don’t Be A Robot – the most powerful aspect of social media is the feeling of being connected to real people. This can be accomplished by posting images of your employees enjoying their work or sharing candidate success stories.
You’re now on the way to building a successful Facebook following that has the potential to increase your candidate pool and promote your company! Remember that Facebook is free but it can cost you a lot of time so have patience, it can take time to gain momentum.
Once you have a bit of a following, you can also pay to promote your page through a various range of Facebook Ads.
Why not check out our Facebook page to find some helpful tips, news and more. Need some advice or have a suggestion for us, then leave a comment and we will get back to you.