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Social media sites are great tools for recruitment. And out of all the social networks, LinkedIn is still the most useful for finding a job and for making hires. As super users, we’re big fans!

Even the most avid LinkedIn users might however have issues with the kind of content now shared on the site, which many would say have become more personal and less professional.

It wasn’t always this way. But scroll through your news feed on LinkedIn today and you might be met with the following: puzzles, riddles, requests for likes and follows, made-up facts, caption contests, baby photos, cartoon characters and even dating requests.

It’s common to hear people say that LinkedIn has turned, or is turning, into Facebook. (Others say Facebook is turning into LinkedIn, but that’s for another post.)

We don’t want to sound truly miserable – there’s always room for fun even in a professional context. Nobody wants to be strictly serious all the time. But puzzles and pet pictures clearly aren’t the reason most of us joined LinkedIn and what’s more, these kinds of posts just seem to be getting more popular.

Some of this transformation relates only to the way that members use the site, but it’s also influenced by changes made by the site developers themselves. For example, LinkedIn has followed Facebook’s lead in enabling users to send playful animated ‘stickers’ in messages:

Are users responding to changes in LinkedIn’s purpose? Or is LinkedIn just adapting to the way its members want to use the site?

Either way, we doubt that the constant flow of ‘fun’ is helping anyone to network, recruit, find work or grab new business. Instead, for many, it will be just another distraction keeping people from their work, and of course the internet already has plenty of those.

Many brands and individuals are keen to rack up the comments and they certainly do that, but likes and comments by themselves don’t achieve much as there’s no real engagement involved. Users don’t become more connected with a brand by solving a tricky maths problem. And they don’t respect a person’s expertise more because they shared a picture of a Minion.

So is LinkedIn on the decline? Not necessarily. Most of this content is only found in the news feed, which is actually easy enough to avoid. The site still offers plenty of great features such as Pulse, InMails, job portal, and opportunities to connect that still make it worth signing in every day.

What are your thoughts on these changes that LinkedIn seem to be making? Share your thoughts below in the comments box.

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