The question of where you place your job advert is an important one…some would say it’s as important as what the advert actually says.  You might have a really well-crafted advert that showcases the company, boasts about the role and persuades people to get in touch. But if it’s posted where nobody will ever see it, it won’t count for much, and you won’t get the top candidates you need.

Because of this, we at Blue Octopus take special care to post your job advert to the places where it will grab the most attention. It may be different for each role, each industry and each individual client, but just to give you an idea of what the advantages of the different types of outlets, we thought we’d sum up some of the pros and cons.

Job boards

Job boards are very widely used – it’s common for a job to go on several for the duration of the campaign, and what’s more, many active job seekers are signed up to email alerts from several sites. Sites such as Monster, CV Library and Indeed contain huge collections of searchable jobs to help people find the one that’s right for them.

Though most applications on job boards come from active job seekers, it’s not impossible for some applicants already to be happy in their work, but still open to offers elsewhere. These passive candidates are found through CV searches carried out by our recruitment team.

Almost any role can perform well on the right combination of job boards – exactly which ones are best will depend on the role and we revise these lists over time. However job boards are particularly great places to advertise very specialist roles, as industry-specific boards exist with small but very engaged memberships.


LinkedIn is an online recruiter’s best friend, and with good reason. An active presence here is virtually a must-have for any professional, so your entire pool of candidates will probably be registered with the site already. It also features a huge job board section.

One of the big advantages of LinkedIn over a stand-alone job board will be that it’s even easier to attract passive candidates, as many people sign in every day whether they are actually job hunting or not. This means the odds that they will see your advert are greatly increased over the other methods.

The reach and calibre you can get with LinkedIn are hard to beat, though we would emphasise other methods for non-business-oriented positions such as those in retail, construction or hospitality – many junior or non-office-based job hunters do not use LinkedIn.

Careers site

Job boards and social media have great reach, but if you really want to improve your candidates’ application experience, you should post vacancies on your own careers site. From a page that you control, your organisation’s branding is carried through the whole application procedure.

Having your own careers site can be as important as having a website in the first place. Another great advantage is that it provides an easy way for candidates to find all of the jobs you advertise, as soon as they’re available.

A careers site is a great investment for established brands that attract a lot of job seekers. It’s also cost-effective for organisations with high recruitment volume, as of course you don’t need to pay for jobs to be added to a platform that you own. Even more good news: Blue Octopus can build you an attractive and high-performing careers site from scratch, and our online recruitment software package ‘Octo’ features options for automatic posting to sites, taking the stress out of maintaining the vacancy list.

Most vacancies go on two or even three of these channels as we aim to get the best (which may or may not be the widest) level of outreach for the most effective cost. If you’d like to know more about how we do it and maybe see if we can do the same for you, don’t hesitate to get in touch – email or call us on 01943 461 327!

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