We are delighted to announce the launch of yet another careers microsite, this time in the form of Willerby Holiday Homes. Having been working together in partnership since early 2017, overseeing 29 campaigns during this time.
Willerby Holiday Homes have been trading for over 70 years and are one of the biggest manufacturing companies in Hull, employing in excess of 1000 people. They supply bespoke holiday homes across the globe.
Understanding the wants and needs of Willerby Holiday Homes was the first thing on the agenda. To do this our Head of Marketing Daniel Briggs and Client Delivery Coordinator Emma Johnson went to their head office to see the operational side of things in person. This knowledge helped us create a bespoke site designed just for them and gave us an understanding of their requirements when recruiting talent for their live roles.
Blue Octopus created the careers site with a list of recruitment goals in mind which Willerby Holiday Homes wanted to achieve: –
Goal: On top of the priority list was targeting skilled candidates in the local area, who are looking for work within manufacturing.
Result: We have created the careers site with brand focussed search terms that will see the ranking improve for Willerby within Hull.
Goal: Attract talent without having to advertise all the time.
Result: Candidates will organically visit the careers site through search engines and apply for roles once their ranking increases over time. They will also be able to see what it would be like to work at WHH and view outlines of vacancies that are often recruited for and an overview of the company, its history and the benefits they offer to employees. The careers site will also feed directly through to the Octo FirstClass system so that the candidates will be added to the Willerby talent pool.
Goal: Willerby wanted to reduce recruitment advertising spend.
Result: Over time this will help Willerby Holiday Homes attract top talent organically without the need to continuously use recruitment campaigns.
Goal: Create a central online focus for Willerby careers.
Result: The dedicated careers site now acts as a central hub for Willerby’s hiring needs and will create a streamlined application process for all their candidates. The careers site will also promote the Willerby recruitment brand to active job seekers.
Blue Octopus have been managing campaigns for a range of positions for Willerby such as Product Managers, Furnishers and Customer Service Co-ordinators with salaries from £16,000 through to £45,000.
Our dedicated service team have been handling the whole recruitment process from copywriting adverts, CV searching, booking interviews and communicating with the candidates, but this is just the start of the partnership together.
Daniel Briggs, Head Of Marketing at Blue Octopus – Had the following to say about the careers site: The new careers site will definitely assist Willerby in creating an online presence for candidates, by promoting the recruitment brand and seamlessly linking to their fully branded Octo system for a superb user experience.
To see the Willerby Holiday Homes careers site, please visit http://www.willerby-careers.com/
If you feel that your company could benefit from a bespoke careers site or would like a free demo of our Octo recruitment technology, then please contact us here and one of our experts will be more than happy to discuss your recruitment requirements with you.